Pantherzzz

For a class honor project, I wanted to make a clothing brand. The idea for Pantherzzz was thought of by my friend, where the three 'Z's represent the cartoony representation for sleep. The brand I created specialized in pajamas and loungewear, aimed at gen z with trending marketing. For the logo I created a panther sleeping over a wordmark, which has a rounded 'P' to reflect the shape in the tail. The purple color evokes calming and relaxation, with a cool white to compliment it. In both the business card and social media ad, I used the phrase 'Stylishly Comfortable' which communicates the brands mission.